I recently strolled along Madison’s Main Street, and stopped in to Jolie, a new women’s lifestyle studio and shop that opened up a few weeks ago. I was instantly drawn to the harmony of the shop, and the inviting studio in the back that was set up with pillows for the next meditation class. I decided to take a break from my non-stop day, and try out the half-hour meditation class. (First class is free at Jolie!) The owner, Julia Erickson, who is a Harding mother of seven, taught the class, and was the epitome of harmony herself. She guided me and the other students through the meditation process, and I know that we all came away from the class rejuvenated. I asked Julia to tell A Madison Mom a bit more about herself and her new business.
Tell us a little about Jolie and your philospohy.
Jolie was inspired by my personal journey as a mother and woman. I found that the key to my family feeling good and to my children feeling positive and empowered was me. The old adage “more is caught than taught” rings true. The essence of balance, centeredness, unshakability that I cultivated within me was caught by my children and husband. I have seven children ranging from 18 to5. I have faced almost every challenge as a parent. The key has always been putting my gas mask on first: taking care of my body, emotions, spirit, soul. Jolie is a place for women to daily take care of themselves through connecting with who they are through meditation, yogic stretch, and workshops, or salons as I like to call them.
Jolie is the outgrowth of work I have done with women and natural healing. I studied exclusively the mental and emotional development of women, especially how our stress, self criticism, and isolation undermine us as women. I have worked with many dynamic women who have taught, inspired, and strengthened me.
What made you decide to open Jolie?
I decided to open Jolie because so many women would frequently ask how do I manage seven children, a husband, and all the many other projects I’m involved with and still maintain balance, youthfulness, and serenity. It is because I have a whole toolbox of resources I draw on to maintain me first so I am better for everyone else. These tools are teachable and usable by every woman. I want every woman to know how to navigate her life, achieve her dreams, and get through the day as the best version of herself.
Please tell us a little about your classes and the services you provide.
Our daily classes are meditation and stretch. Meditation is guided so that anyone can do it. The side effects are clarity, stress deletion, youthening, and increased satisfaction with ourselves and our lives. It is also a place of immense clarity where questions get answered and problems solved. The stretch class is amazing! It will release aches and pains, increase mobility, and balance. As women age, if they want to keep doing what they have always done and not suffer injury or pain, flexibility is absolutely necessary. Many of the classes are taught by yoga instructors and have a very yogic, centered heart.
The Weekend Warrior class is only offered on Saturdays and is for the person who wants a deep detox of emotions, stress, and residue from living. It is a really great workout with strength, stretch, and savasana. You will sweat a lot, you will be pushed, you will be emptied. At the end of the class, you will feel that empty, clear feeling you have after a cleanse.
We also are preparing for a Moms Morning every Thursday at 9:00 for women with children hot in school and need to be with them. We are offering a workshop on “The Power of Your No, and Yes” as well as one on Asking.
Life and nutritional coaching is also available.
Please explain how you support non-profits aiding women and children, and also your community service events.
Jolie is eager to support the community by not only bringing women together, but also by supporting local causes , and we are really excited about offering a scholarship to a Madison High School senior in the fall. Women Helping Women is the embodiment of our commitment to better the lives of women. We have several events this fall to raise money for women’s care at Morristown Medical Center. In addition, we support the Voss Foundation to make clean water available to women and their families.
What is the best part about owning a business in Madison?
The best part about owning a business in Madison is the overwhelming support of the community. Other business owners in Madison generously give their support, advice, and time. The really great part has been the openness of people coming into Jolie. I constantly hear how welcome a positive place for people to recalibrate, relax, and be nourished is. It is exciting to see happy faces at the end of each class; when a woman comes in to Jolie I want her to feel even better when she leaves.
Jolie is located at 32 Main Street, Madison, NJ. For more information about the classes, events, and shop at Jolie, visit www.thejolielife.com or call 973-822-7919.